Is there a better way to raise funds for good causes?
Mary unintentionally lets out a sigh of resignation as again the fundraising committee ask her to join another fundraising effort. It’s the sixth one this year, but she knows that demands on the charity’s services have increased
and funding from state sources has been sharply reduced due to cutbacks. She has tried raffles, sponsored walks, cake sales, you name it – she’s tried it. Mary dislikes having to ask her family, friends, neighbours and work colleagues (who sometimes feel the urge to avoid her) yet again, for donations, so soon since the last time. Some of them have little or no spare cash, and feel embarrassed to say no.
Some fundraisers are so-called “sales”. Mary feels guilty about asking supporters to buy things which they really don’t need or want and which are overpriced because it’s all about fundraising for the worthy cause. Mary is passionate about the charity and the people it serves. Her family, friends, neighbours and colleagues believe that donating to it is worthwhile, but never speak out the inner thoughts in their mind that “there must be a better way“.
Then Mary discovered Vendexo, and learned that her charity could connect with merchants and businesses who would pay a commission on sales referred by the charity. All the charity had to do was to set up a page on its website containing shopping links. The charity could decide which merchants to work with, for example, merchants selling gifts, beauty products etc. – products which the supporters of the charity would be buying anyway for occasions such as birthdays, anniversaries, Christmas, weddings etc. Mary’s favourite charity wouldn’t have to clutter its website with advertising, but simply let their supporters know that when they wish to purchase such products, they do so via the shopping links on the charity’s shopping page, and the charity gets a sales commission. The products purchased are no more expensive than if purchased without using the charity’s shopping page.
That’s a win-win situation. The charity raises funds using the collective buying power of their supporters and with almost no effort and no bucket shaking. The supporters of the charity feel good because the charity is benefiting from a purchase which they want to make, and don’t pay any extra for. The merchants benefit because they get extra sales. Customers which might be hard or expensive to reach using other forms of advertising are delivered to their online shops by the charity, so that makes good business sense.
The Vendexo System keeps track of the numbers of visitors referred and the sales which result. These numbers are visible to the charity via a control panel on the Vendexo website. Vendexo also pays the charity the sales commission earned. As an example, if the sales commission earned is 8%†, and 1,000 of the charity’s supporters purchase €300 worth of products over a 12 month period, for birthday gifts, Christmas etc. then the charity would earn €24,000 from this. All for something which is easy for them to set up.
Donate as you shop
The Vendexo System is FREE for Mary’s charity to join and to use. For almost no effort, the charity now has another income stream, and that reduces the pressure on Mary and she feels better about that.
If you are associated with or fundraise for a charity, non-profit organisation or a good cause, and you would like to activate another income stream which is easy to set up, requires almost no administration and for which there is no charge to join or use, then contact Vendexo today.
† Commission rates can vary from program to program, so actual rates may also be higher or lower than this value.